Why Adwords For My Site?

This question seems to come up often when people 1st come across Adwords either from me or another source and decide to inquire 'Why Use Adwords For My Site?' or other variations of the same question.

Adwords may not be ideal for every site. The reason being, it will cost money to drive traffic to any site. So, if you have a website your just putting up for the fun of it and don't have any plans on making money from it and/or care if you get any traffic, Adwords is probably not going to be important to you. However, in any case where you are wanting to drive traffic to your site and/or make money, Adwords can be an important tool.

Unless your just plain lucky, or have spent some time with search engine optimization (SEO) for your site, it's most likely you're not going to be able to type in a term related to your site into a search engine and see your site listed in a comfortable range of pages (If your site is on page 8 and beyond most likely its not going to be viewed very often).

Since Adwords has the potential of having your site listed as an ad on the very 1st page, this means you can very quickly drive traffic to your site, which is what you wanted. Depending on the topic of your website, you may be able to get an ad under certain key terms for a very low amount of money. The lowest bid available on Google is 1 cent. In reality you won't be able to get very far with 1 cent bids, since most popular keywords have been bid on by others at a higher rate, and in the instance you did get a keyword for 1 cent and were authorized by google to bid that amount you might end up on page 8 or beyond in the ad listing. In this case you wouldn't be any better off than you were in the search listing where pages 8 and beyond tend to be very rarely viewed.

But, regardless of whether it's 1 cent to bid on a term related to your site, or $2, it all depends on whether it's worth it to you. If your site can reasonably convert a sale pretty easily and make you some big bucks, then its not going to matter if it costs you quite a bit each time someone clicks on your ad. Also, if you have a site that may not convert all that well and/or make you big bucks if you someone did buy something, then it wouldn't necessarily be a bad deal to buy some traffic if it's only going to cost you between 1 to 10 cents a click.

Hope this clears up why Adwords can be good for your site. If you have any questions, please make a comment, and I'll answer.