Keyword Placement In Google Ads

With Google Ads whenever your ad shows under a certain keyword, if that keyword is included in your ad, then it will show in boldface. This means it will attract more attention over other ads where other advertisers have failed to do this, which means a higher amount of click-through's that are relevant to what your trying to promote.

For example lets say your advertising shoes and you have a keyword for blue shoes. If your ad was just about apparel and said something like "Shop For Discount Apparel", then your ad would have nothing in bold face. A slightly better ad might use "Shop For Discount Shoes", but even better would be something that had the more specific blue shoes included such as "Shop for Discount Blue Shoes". You can apply this same concept not only to the title, but to the description, and even the display URL.

Lets say you have a display URL of MyApparel.com and your ad once again was on blue shoes. In this case your URL would display nothing in boldface. But, lets say you have a page on blue shoes on your MyApparel site so the page might be MyAparel.com/blueshoes or maybe a sub directory like blueshoes.myapparel.com. In either case if you used it for a display URL it would look like this: MyAparel.com/blueshoes and blueshoes.myapparel.com. As you can tell just by this article the bold stands out from the rest, and it will do the same on Google Search when your ad is shown.

With a little planning you might see that the URL or website address is important for Google ads. If your URL was abcd.com well that's all well in good, but not only would it not classify what your site is about in general but it would be harder to make your site stand out in Google search with all the other ads. So if your whole business was about just shoes the best domain name to get would be something like Shoes.com or TopShoes.com etc. That way if you wanted to advertise just the blue ones maybe you'd have shoes.com/blue or topshoes.com/blue and your ad would look like this is Google when someone looked for blue shoes and they seen your ad: shoes.com/blue and topshoes.com/blue. This definitely looks better than just abcd.com or abcd.com/shoes(granted you knew the information in this article to think of having "/shoes" as the display URL.

You might ask, "Wouldn't it be hard to have each keyword in the ad title or description since you might have a keyword for blue shoes, and red shoes, and high-top shoes, etc?" Well ordinarily it might be, but Google Ads has something called Dynamic Keyword Insert which allows your ad to show in selected areas of your ad the designated keyword you chose when someone searches for it in Google. I will discuss Dynamic Keyword Insert in the next post, but I hope the rest of the information on this post does some good for you.