Google Adwords Geo-Targeting

Internet marketing guru Bob Nicholson explains Adwords geo-targeting in this excerpt from his workshop...

Adwords Dynamic Keyword Insert

Wouldn't it be great if you could place whatever keyword that you bid on in your keyword list to appear in your ad according to whatever the user types into Google search? In other words, dynamically have keywords inserted into your Google Ads dependent upon the Google user's search.

Well that would be great, and you can do this with Google Adwords!

Lets say your selling bikes of different color. You got for your keywords:
bikes
[bikes]
"bikes"
blue bikes
[blue bikes]
"blue bikes"
green bikes
[green bikes]
"green bikes"
orange bikes
[orange bikes]
"orange bikes"
etc....

and of course you need not only have colors possibly model #'s, manufacturers, etc.

Well you could set up your ad like this

{KeyWord:All Your Favorite Bikes}
Discount Prices On All Your
Favorite Bikes! Save Now.

Ok, so I wasn't showing you how to write a good ad. But, lets say that a user types in green bikes into Google Search. This is how your ad would show:

Green Bikes
Discount Prices On All Your
Favorite Bikes! Save Now.

and if they typed: Find Blue Bikes

Find Blue Bikes
Discount Prices On All Your
Favorite Bikes! Save Now.

and if they typed: I want to find a discounted bike on-line

All Your Favorite Bikes
Discount Prices On All Your
Favorite Bikes! Save Now.

Notice that it shows what you displayed as text after the KeyWord(in bold here) {KeyWord:All Your Favorite Bikes} , because this is what it shows for default if the text your user types in to Google Search is longer than the maximum allowed space for the Google Ad Title. It also assumes that since you used a broad and phrase match with the keyword bike, that Google associated your ad to be shown when someone typed in the phrase "I want to find a discounted bike on-line"

Next, I want to point out that if you use the keyword {KeyWord:All Your Favorite Bikes} it capitalizing each word of the keyword you have. So in the previous examples if the user typed in "blue bikes" in your add it would show "Blue Bikes" in the Title.

Now, if you were to use {keyword:All Your Favorite Bikes} instead, it would have shown just "blue bikes" in the title. Similarly, {KEYWORD:All Your Favorite Bikes} would show "BLUE BIKES" as the title, {Keyword:All Your Favorite Bikes} would show "Blue bikes" as the title, {KEYword:All Your Favorite Bikes} would show "BLUE bikes" as the title, and finally {KEYWord:All Your Favorite Bikes} would show "BLUE Bikes" as the title.

In general you would use "keyword" in 1 of the following ways for your dynamic keyword insert:

keyword : lowercase title
Keyword : capitalize only the 1st word of the title
KeyWord : capitalize the 1st letter of each word in your keyword
KEYword : all caps on the 1st word of your keyword then each other word in lowercase
KEYWord : all caps on the 1st word of your keyword then capitalize each other word
KEYWORD : all caps on every word of your keyword

So just for one more example, if the user typed in "green bikes" and that was one of the words you bid on in Google Adwords, then your ad would show this if you had the dynamic keyword set up as {KEYWORD: All Your Favorite Bikes}:

GREEN BIKES
Discount Prices On All Your
Favorite Bikes! Save Now.

I hope this helps you understand Google Adwords Dynamic Keyword insert. If you have any questions feel free to ask.

Google Adwords Success Story 5

Learn how a family-run furniture retailer increased their sales by 50% using four Google business products.

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Keyword Placement In Google Ads

With Google Ads whenever your ad shows under a certain keyword, if that keyword is included in your ad, then it will show in boldface. This means it will attract more attention over other ads where other advertisers have failed to do this, which means a higher amount of click-through's that are relevant to what your trying to promote.

For example lets say your advertising shoes and you have a keyword for blue shoes. If your ad was just about apparel and said something like "Shop For Discount Apparel", then your ad would have nothing in bold face. A slightly better ad might use "Shop For Discount Shoes", but even better would be something that had the more specific blue shoes included such as "Shop for Discount Blue Shoes". You can apply this same concept not only to the title, but to the description, and even the display URL.

Lets say you have a display URL of MyApparel.com and your ad once again was on blue shoes. In this case your URL would display nothing in boldface. But, lets say you have a page on blue shoes on your MyApparel site so the page might be MyAparel.com/blueshoes or maybe a sub directory like blueshoes.myapparel.com. In either case if you used it for a display URL it would look like this: MyAparel.com/blueshoes and blueshoes.myapparel.com. As you can tell just by this article the bold stands out from the rest, and it will do the same on Google Search when your ad is shown.

With a little planning you might see that the URL or website address is important for Google ads. If your URL was abcd.com well that's all well in good, but not only would it not classify what your site is about in general but it would be harder to make your site stand out in Google search with all the other ads. So if your whole business was about just shoes the best domain name to get would be something like Shoes.com or TopShoes.com etc. That way if you wanted to advertise just the blue ones maybe you'd have shoes.com/blue or topshoes.com/blue and your ad would look like this is Google when someone looked for blue shoes and they seen your ad: shoes.com/blue and topshoes.com/blue. This definitely looks better than just abcd.com or abcd.com/shoes(granted you knew the information in this article to think of having "/shoes" as the display URL.

You might ask, "Wouldn't it be hard to have each keyword in the ad title or description since you might have a keyword for blue shoes, and red shoes, and high-top shoes, etc?" Well ordinarily it might be, but Google Ads has something called Dynamic Keyword Insert which allows your ad to show in selected areas of your ad the designated keyword you chose when someone searches for it in Google. I will discuss Dynamic Keyword Insert in the next post, but I hope the rest of the information on this post does some good for you.

Adwords Wrapper Keyword Tool

AdWords Wrapper is a free time saving tool that wraps keyword phrases in "quotation marks" (phrase match) and [square brackets] (exact match) for use in Google AdWords campaigns.

The way it works is if you entered blue shoes and blue sneakers in their tool, you would end up with [blue shoes], and [blue sneakers] for exact match, "blue shoes, and "blue sneakers" for phrase match, "blue shoes, "blue sneakers",[blue shoes], and [blue sneakers] for exact and phrase match, and finally "blue shoes, "blue sneakers",[blue shoes],[blue sneakers], blue shoes, and blue sneakers for broad, phrase, and exact match.

On the same page is a tool where you can insert words you want for a negative match. So if you wanted the words free and discount to be a negative match you would enter them in the box and they would return the negative matches of -free, and -discount.

This is a really good, free, time-saving tool. Hope you enjoy!

Understanding Adwords™ Matching Options

Google Adwords™ has different matching options which will trigger your keywords to show your ads including 'Broad', 'Phrase', 'Exact', and 'Negative' match.

Broad Match

This is by default what your keywords will be if you just type/copy them in as is. The way it works is if you have a keyword such as golf shoes and someone types it in Google Search, then not only would golf shoes trigger your ad to be shown, but also red golf shoes, green golf shoes, I want some golf shoes, golf shoes for sale, and pretty much any phrase you can think of with golf shoes in any order. Google may also show synonyms for shoes which will also trigger your ad. So, footwear, or boots may also trigger your ad depending on whether Google sees that as a proper synonym/match for the selected keyword.

Phrase Match

The phrase match is created when you put quotations "" around your keyword/s. So if your keyword was golf shoes then "golf shoes" would make it a Phrase Match.

With phrase match if you had the term "golf shoes" (with quotations around golf shoes) then Google would show your ad only if someone typed in a phrase with golf shoes in the proper order. In other words, (shoes for golf) would not show, but red golf shoes might.

Exact Match

The exact match is created when you put brackets [] around your keyword/s. If your keyword was golf shoes then [golf shoes] would make it exact match.

With exact match if you had the term/keywords [golf shoes] then Google would show your ad only if someone typed in that word only golf shoes and for nothing else. This is the most targeted option and you should expect that if someone typed in this keyword they're searching for your exact keyword.

Negative Match

The negative match is created when you put a dash - before your keyword/s. If you didn't want your ad to show for anything free such as free golf shoes then you would add -free to your list to exclude anythung involving free.