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Thursday, May 8, 2008

Adwords Dynamic Keyword Insert

Wouldn't it be great if you could place whatever keyword that you bid on in your keyword list to appear in your ad according to whatever the user types into Google search? In other words, dynamically have keywords inserted into your Google Ads dependent upon the Google user's search.

Well that would be great, and you can do this with Google Adwords!

Lets say your selling bikes of different color. You got for your keywords:
bikes
[bikes]
"bikes"
blue bikes
[blue bikes]
"blue bikes"
green bikes
[green bikes]
"green bikes"
orange bikes
[orange bikes]
"orange bikes"
etc....

and of course you need not only have colors possibly model #'s, manufacturers, etc.

Well you could set up your ad like this

{KeyWord:All Your Favorite Bikes}
Discount Prices On All Your
Favorite Bikes! Save Now.

Ok, so I wasn't showing you how to write a good ad. But, lets say that a user types in green bikes into Google Search. This is how your ad would show:

Green Bikes
Discount Prices On All Your
Favorite Bikes! Save Now.

and if they typed: Find Blue Bikes

Find Blue Bikes
Discount Prices On All Your
Favorite Bikes! Save Now.

and if they typed: I want to find a discounted bike on-line

All Your Favorite Bikes
Discount Prices On All Your
Favorite Bikes! Save Now.

Notice that it shows what you displayed as text after the KeyWord(in bold here) {KeyWord:All Your Favorite Bikes} , because this is what it shows for default if the text your user types in to Google Search is longer than the maximum allowed space for the Google Ad Title. It also assumes that since you used a broad and phrase match with the keyword bike, that Google associated your ad to be shown when someone typed in the phrase "I want to find a discounted bike on-line"

Next, I want to point out that if you use the keyword {KeyWord:All Your Favorite Bikes} it capitalizing each word of the keyword you have. So in the previous examples if the user typed in "blue bikes" in your add it would show "Blue Bikes" in the Title.

Now, if you were to use {keyword:All Your Favorite Bikes} instead, it would have shown just "blue bikes" in the title. Similarly, {KEYWORD:All Your Favorite Bikes} would show "BLUE BIKES" as the title, {Keyword:All Your Favorite Bikes} would show "Blue bikes" as the title, {KEYword:All Your Favorite Bikes} would show "BLUE bikes" as the title, and finally {KEYWord:All Your Favorite Bikes} would show "BLUE Bikes" as the title.

In general you would use "keyword" in 1 of the following ways for your dynamic keyword insert:

keyword : lowercase title
Keyword : capitalize only the 1st word of the title
KeyWord : capitalize the 1st letter of each word in your keyword
KEYword : all caps on the 1st word of your keyword then each other word in lowercase
KEYWord : all caps on the 1st word of your keyword then capitalize each other word
KEYWORD : all caps on every word of your keyword

So just for one more example, if the user typed in "green bikes" and that was one of the words you bid on in Google Adwords, then your ad would show this if you had the dynamic keyword set up as {KEYWORD: All Your Favorite Bikes}:

GREEN BIKES
Discount Prices On All Your
Favorite Bikes! Save Now.

I hope this helps you understand Google Adwords Dynamic Keyword insert. If you have any questions feel free to ask.